NGUYEN PHUOC HAO
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Oishi
All taste, All moment, Oishi Take It All
Teenagers love to gather with friends, and they want to break free from the limitations of labeled occasions. Besides, teens have an innate ability to gather, chill, dream, and have a great time without needing any specific reasons. So, how can Oishi create unrestricted and exciting moments for teens?
Credits to:
Client: Oishi
Creative Director: Tu Tran
Art Director: Cam Tho
Senior Copywriter: Dai Dang
Junior Copywriter: Hao Nguyen
Junior Designer: Tracie
We create the KV for all times of moments in which teens gather to play.
The idea celebrates personal indulgence and offers the cozy and familiar space teens desire. It embodies the concept of "being alone together," unique to this new generation.
In times of a rough day, when teens face challenges like disappointing grades, unanswered texts from crushes, a moment of solitude, a delicious snack, and some encouraging words about taking it easy can work wonders to uplift their spirits.
When teens get together with their close friends, they don’t mind showing their true colors and acting real silly.
Oishi will be the ultimate snack they would select to share with each other on this occasion of true bonding.
We see "adventure time" as an occasion for teens to explore together, and we encourage them to bring Tom Cay for its spicy kick, which can inspire more daring and adventure.
Besides that, the creative content serves a multitude of purposes, seamlessly weaving together brand emotion, and the distinctive flavors of each pack, and enhancing brand recognition through a variety of engaging formats