NGUYEN PHUOC HAO
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OMO - Giặt Đồ Nhỏ Chỉ Là Chuyện Nhỏ!
The launch campaign for OMO lingerie detergent in the Vietnamese market needs to introduce OMO’s new product on e-commerce platforms and encourage consumer adoption. While OMO is already a top-of-mind brand in the detergent category, it must now compete with well-established lingerie detergents. Let’s explore how my team is addressing this challenge!
Credits to:
Client: OMO
Creative Director: Huy Ngheu, Phuong Linh
Copywriter: Hao Nguyen
Art Director: Dong Truc
We've opted for a relatable and straightforward approach to forge a strong connection with consumers.
The campaign is structured into three phases to maximize impact. We'll kick off phase 1 with a surprise TikTok stunt to shock and captivate women, sparking buzz for the campaign.
Phase 2 is dedicated to showcasing the product’s USPs, emphasizing OMO’s cleaning efficacy in an engaging and entertaining manner.
Launch an online video across all platforms to officially introduce OMO lingerie detergent.
Create a catchy music audio and partner with KOLs on TikTok to make the campaign's message and product USPs more engaging and entertaining.
Maintain momentum and build trust with KOLs and KOCs by reviewing the product's benefits and cleaning efficacy.
